Sena Digital
OUR SERVICES

Digital growth services for Melbourne businesses

SEO, conversion rate optimisation, CRM setup and automation designed to capture demand, convert traffic, organise your customer pipeline and streamline admin.

PILLAR 01 // SEO & ANALYTICS

Get found by customers already searching for you

search

The aim: Grow organic traffic and enquiries by improving how your business shows up on Google Search and Maps.

travel_exploreKeyword research

Commercial-intent terms and regional phrases prospective clients search across Melbourne.

descriptionOn-page SEO

Clear page structures, relevant titles, meta tags, and structured service area pages.

speedTechnical SEO

Page performance tuning, Core Web Vitals, mobile usability, and clean technical architecture.

analyticsAnalytics & reporting

Plain-English monthly reports measuring site visits, phone calls, and submitted forms.

Search Visibility & Insights
Search Profile
Targeted Local Search Queriesvisibility Active Tracking
storefront

Local Business Profile

verifiedVerified Profile • Melbourne Location
Tracked
Search ranking trendSteady Trajectory
Q1
Q2
Q3
Q4
Primary ServiceTracked
Local AreaActive
Core KeywordsMonitored

Illustrative example

science Funnel Layout Comparison
Controlled Test
Variant ABaseline
Multi-step detailed formHigher friction
Variant BStreamlined
Clearer call-to-action & formReduced drop-off
User Interaction Density Heatmap Visualisation
Primary Action Service Detail Contact Button

Illustrative example

PILLAR 02 // CONVERSION RATE OPTIMISATION

Get more from the traffic you already have

insights

The aim: Help more of your existing site visitors become paying customers by refining page layout, mobile clarity, and friction points.

videocamVisitor behaviour

Session recordings and heatmaps reveal where visitors drop off or hesitate.

psychologyData-backed hypotheses

Identify confusing navigation, unclear headlines, and mobile form friction points.

splitscreenA/B testing

Test simplified layouts, clearer messaging, and streamlined enquiry forms.

verifiedImplement what wins

Deploy proven page changes to improve your enquiry rate over time.

PILLAR 03 // CRM SETUP & LEAD MANAGEMENT

CRM Setup & Lead Management

view_kanban

The aim: Capture every enquiry into an established CRM (HubSpot), track leads through clear pipeline stages, and alert your team so nothing slips through the cracks.

sync_altWebsite & form capture

Direct connection from your website and enquiry forms straight into your HubSpot CRM pipeline, capturing source attribution automatically.

view_kanbanEnquiry-to-booked pipeline

Clear pipeline stages (New enquiry → Contacted → Quoted → Booked) so your team always knows where every lead stands.

timerSpeed-to-lead monitoring

Track response times and ensure new enquiries are acknowledged promptly before leads look elsewhere.

notifications_activeFollow-up alerts & reminders

Automated task reminders and notifications for your team so pending quotes and follow-ups never get forgotten.

view_column Pipeline Operations
Active Pipeline Board
NEW ENQUIRYinbox
New enquiry – PlumbingWebsite form submission Notification sent
New enquiry – ElectricalHubSpot form capture Assigned to team
QUOTE SENTsend
Quote sent – RoofingSent via proposal link Follow-up scheduled
BOOKEDcheck_circle
Booked job – HeatingProject scheduledevent Confirmed booking

Illustrative example

account_tree Enquiry Workflow Example
Workflow Active
input
Event TriggerNew enquiry received
Triggered
arrow_downward
sms
Automated NoticeConfirmation SMS & team notice sent
Active
arrow_downward
rate_review
Post-Service Follow-upCompleted job review request queued
Queued

Illustrative example

PILLAR 04 // AUTOMATION & AI OPERATIONS

Save hours every week

smart_toy

The aim: Cut repetitive admin, reply to enquiries faster, and ask every customer for a review.

bolt
Timely replies to new enquiries

Automated confirmation messages reassure prospective clients that their request has been received.

repeat
Automated quote follow-up sequences

Polite, scheduled check-ins for open estimates that keep jobs moving without manual chasing.

reviews
Review request automation

Friendly review requests sent after jobs wrap up to help collect genuine customer feedback over time.

smart_toy
After-hours AI assistant

Answers common questions and collects enquiry details outside business hours.

THE INTEGRATED GROWTH ENGINE

How it all connects

Each service delivers value on its own, but business momentum compounds when they work together as a connected system.

STEP 01manage_search

SEO & Analytics

Attracts local prospective clients actively looking for your specific service in Melbourne.

STEP 02trending_up

Conversion (CRO)

Reduces site friction so a larger share of visitors call or fill out your contact form.

STEP 03Phase 3

Build & implement

We design, deploy, and connect your website, search visibility, CRM lead pipes, and automated response workflows.

STEP 04autorenew

Automation & AI

Automated follow-ups and review requests keep leads moving and help your Google presence over time.

EXPLORATORY SESSION

Not sure what you need? We'll tell you on a free call.

Book a complimentary 30-minute discovery session. We will review your current online footprint, find immediate opportunities, and advise on the most practical starting pillar.

✓ Melbourne-based✓ We reply within 1 business day✓ Clear, fixed scopes / No hard sell
calendar_today Book a Free Call Quote